Trap ease america Essay Example | Topics and Well Written Essays - 250 words

Trap ease america - Essay Example More men might be willing to use the cheap traps that are dangerous when loading, but after a single bad experience any men will automatically switch to a product such as Trap Ease. A target market that was not mentioned by the firm is the Asian marketplace. In Asia rats are used as a source of food. They consider rat meat a delicacy. The Trap Ease offers a more effective way to trap rats. The added cost will of the product are easier to absorb when a customer is going to make money by capturing the rat. The marketing mix can be defined as a set of marketing tools the firm uses to pursue its marketing objectives in the target market (Kotler). The first issue with the marketing mix of the company is that the target market is not wide enough. Making women the target market is eliminating half the potential clients in the marketplace. The location variable is another problem. The amount of distribution channels for the product is not wide enough. The price for the product is reasonable at $2.49 retail, but if the company could lower the retail price of the product to $1.99 the demand of the product would go up a lot. The firm is not using any promotional tools effectively to educate the masses about the existence of the product and its advantages. The company should utilize a better product strategy. It would be wise to highlight the features of the trap in an advertising campaign. An improve packaging can make the product more appealing in the shelves of stores. Offering a greater variety of colors for the traps can help increase interest in the product and as a consequence its demand will go

Literary Response #5 Essay Example | Topics and Well Written Essays - 500 words

Literary Response #5 - Essay Example In Brooks’ poem ‘a song in the front yard’ she impressionistically compares her life and childhood as one of growing up the front yard. For Brooks, the front yard represents a conservative take on life, one that is in-direct opposition to the more daring backyard life experienced by other individuals, or members of her neighborhood. In her description one witnesses the subtle references to life as a member of a poor urban culture. Brooks writes, â€Å"I’d like to be a bad woman, too,/ And wear the brave stockings of night-black lace/ And strut down the streets with paint on my face† (Brooks, 18-20). While it’s definitively unclear if Brooks is referring to street hookers, one can reasonably assume this is the reference that is developed. In these regards, these concluding lines of the poem are effective in demonstrating black urban life; as such imagery is distinct to more cosmopolitan areas, and also poor urban life. Characteristic of Brooks poetry, the lines are simple and easily understood, contributing to their effectiveness in describing her particular milieu. Brooks’ advances her description of black urban life in a more concise and lyrical poem, ‘We Real Cool’. This poem adopts a structure that some might indicate is akin to beat poetry, or even jazz inspired. Through short, descriptive phrases, Brooks offers a satirical look at men who frequent a pool hall in her urban neighborhood. She writes, â€Å"We Sing sin./ We  Thin gin./ We Jazz June. We/ Die soon† (Brooks, 4-8). While the descriptive qualities of these lines and indeed the entire poem are sparse, their poetic and impressionistic quality are effective in creating a vision of the true reality of the poor urban landscape, and the perspectives contained therein, that traditional descriptive methods may not be as creatively successful in articulating. In the ‘Bean Eaters’ Brooks continues her exploration of the black urban landscape, this time examining what appears to